News Shared by Fortune Türkiye: Marble Systems Tureks' Success Story
Fortune Turkey has detailed the success story of Tureks, a leading company in the natural stone sector. Founded in 1986 and growing with an export-focused vision, Tureks attracts attention with its strong position in the sector. With its strategic decisions, particularly during times of crisis, digitalization investments, and sustainability-focused projects, Tureks has become a prominent brand not only in Türkiye but also globally. In an interview with the company's Vice Chairman, Osman Cavit Turunç, the company's transformation from past to present and the strategies that have led to its success were discussed.
Tureks: The Worldwide Pioneer of Natural Stone
Until the 1980s, Marble Systems Tureks was a company that shaped marble used exclusively in monumental structures. Founded in 1986, Tureks began growing with an export-focused vision. In the early 1980s, when the natural stone industry in Türkiye was still in its infancy, Tureks decided to expand specifically into international markets and achieved success with this strategy. Today, the company's export rate has exceeded 95 percent, establishing a strong position in international markets. An interview with Osman Cavit Turunç, Vice Chairman of the Board of Directors, highlighted Tureks' transformation over the years, the strategic decisions made during times of crisis, and how its approach to sustainability has cemented its success.
Tureks, which underwent a significant transformation, particularly during the 2008 global financial crisis by transitioning from wholesale to retail, was able to weather the crisis more easily thanks to the SAP digitalization process. This digitalization strengthened the company's quality control system and provided significant advantages in export markets by ensuring traceability of all sales and production processes. The company's success stems not only from exports but also from its diversified product range and production systems. With over 850 types of finished products, Tureks stands out as a company specializing in various uses of marble.
Tureks is also making significant strides in sustainability. The company, which powers its factory entirely with solar energy, dedicates a portion of its annual revenue to R&D and invests in making its production processes more efficient. Upcycling and efficiency projects, scheduled for completion by 2025, will solidify Tureks' leading role in the sector.
Finally, the company's branding process and social responsibility projects are also of paramount importance. Tureks not only produces natural stone but also adds value to the sector through projects that honor the work of historic stonemasons. It also contributes to society through sports and production workshops organized for children with special needs. By combining the advantages of a family business with a professional approach, Tureks continues to advance its long-term growth goals.
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Marble Systems Tureks Grows by Marketing First, Then Exporting
Link to the news article: Fortune Turkey